29 Oct Is building a business harder than you thought?
Here’s the problem that I see with many of business owners.
You have your plan for 2015. You know your numbers. You are clear with how much you need to charge and how much you need to sell.
But you are having trouble finding the confidence to believe that you’ll make those numbers a reality. Where are you going to find those clients? Will they really pay to work with you?
The more you think about it, the more worried and anxious you become. It isn’t long before you stop working all together and start believing this is never going to happen because it’s too hard and it should be THIS hard, right?
This is what I call “Big Picture Paralysis” Syndrome or BPPS. It happens to the best of us. Here’s how to tackle it:
1. Create your plan. Then focus on executing one project at a time. Focus on one project at a time and execute to the best of your ability. If you are working on getting your first 10 clients, then focus on that. If you are filling a group program, fill it. If you are creating a product, then create a product. Don’t worry about what is coming next or how you are going to get to your big picture number. Know that every step along the way is essential to achieving your goals.
You have to create the foundation before you start working on the walls. And the roof can’t go on before the walls. You get where I’m going…
2. Opportunities will appear that you can’t see right now, as long as you stay clear about your goals. The more you practice, the more they come. I truly believe in that. Once you execute each part of your plan to the best of your ability, opportunities will arrive that you never would have foreseen. Some of them will feel like “lucky” or “out of the blue”. Others will be opportunities that require work and strategy.
This is where some would say, “Don’t try to figure out the HOW”. I like to say, “don’t try to figure out ALL the how”. You just need some of it.
There is no way I would have foreseen every opportunity that has arrived in my business each year. I just know if I give it my all – the opportunities will come.
3. Focus on the Cause. The Money is the Effect. You didn’t start this work for the money and in the end the money will not be your greatest satisfaction. The money is an effect. The cause is the quality of your work and how much you put yourself out into the world. Don’t get too caught up in the money aspect of it all. Put your energy into delivering a unique value to your customers. Then the money will come.
Focus on execution. Be on the lookout for opportunities. And, be the cause of your success. This should help you stay on track for your plan. I’ll be here with you every step of the way.
Note: For those of you that don’t have a plan, I suggest this wonderful resource: