The Key to Being a Successful Entrepreneur | Alexandra Watson
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The Key to Being a Successful Entrepreneur

I don’t know about you but entrepreneurship is so attractive to me because the traditional work model has never been a good fit. Too restrictive! It seems I’m not alone in my thinking as more businesses than ever are being started by women because they want to custom-design a business that fits their lifestyle, especially when they have families – it’s the ultimate dream.

But, being an entrepreneur requires one KEY quality: the willingness to take risks. And this is where I see many promising entrepreneurs and new business owners struggle. Especially women.


You see, when I mentor a client, she always starts out saying she is finally ready to step up and build a wildly profitable business.

Then, we get to the place where she is required to “take a risk”, for example, an opportunity might land in her lap, but what often happens is—while she finds the idea of it exciting—she may get uncomfortable and start to shrink back with excuses like; “I’m not ready for x yet.” Or “this is too big for little old me! Or, “It sounds great, but let’s save it for next year.

Often women want to feel more ‘ready’ by taking another qualification or waiting to be more experienced. It seems that we’re programmed to go for the mediocre approach, the safe way, the SLOW way!

If you are ready to step up into a bigger purpose and make a big change in your life, this type ‘baby-steps’ approach will defeat you. It feels safer, but in the end, it will get you nowhere. At the most, you may make a step in the right direction, but most often you’ll end up back where you started.

Big gains come from leaping—not crawling! This will take some adjustment to your thinking.

Take a look at a very funny example of leaping: in Richard Branson’s humorous autobiography, Losing My Virginity, he shares how he started Virgin Airlines. He sold seats on their first flight while still figuring out how they were going to get the plane!! Ok so I don’t recommend you do the same, but literally flying the plane while you’re making it can work.

You’ll find that when successful people come across big opportunities, they are keeping in line with their mission, and so never shy away. They jump in all the way—even when the resources they needed aren’t quite apparent!

In other words…they said YES even when they weren’t sure how they’d do it, where they’d get the money, or who could help them. And they found—sure enough as you will too—that when a big opportunity presents itself and you step up and say “yes”, and if you truly believe in your heart that this goal is yours, suddenly the universe seems to rearrange itself to help you.

And here’s the good news… You typically don’t have to go looking for these opportunities. They are usually right in front of you, or one will soon drop in your lap. Once you declare you are ready, your awareness is heightened, a shift occurs, something presents itself, and you will suddenly see the path to all that you and your business can be.